“I started playing the piano at age four. It was my first instrument and has been the backbone of my musical education and career. My mother and grandmother, both musicians, always preached: 'Practice well, and maybe one day you can own a Steinway.' Being able to practice and compose on a Steinway piano has been a dream for decades. It is beyond an honour to be considered among the ranks of my musical heroes as a Steinway Artist.”
Laufey
“As a musician, my goal is to bring jazz and classical music to my generation through a more accessible road,” declares the composer, singer, producer, and multi-instrumentalist Laufey (pronounced lay-vay). The LA-based, Icelandic-Chinese artist's trailblazing approach paid off, as she is now the top streaming jazz artist in the world with an audience of over 15M across all socials.
Inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twenty-something, Laufey's GRAMMY-winning second album Bewitched is a reflection on "the magic and luster unique to youthful love." Her self-assured musicianship and deeply felt lyrics takes the idea of "classic" music and humanize it, giving her music a relatability to the next generation. "There are very few examples of artists who are on stage with an orchestra one day and making TikToks the next," she notes dryly. Laufey's straddling of those two worlds has put her in a singular place across music.
Laufey is a Steinway Artist.